The countdown to Summer begins with our #PureGenius skincare! Our Purity 3-in-1 cleanser is the ultimate summer essential for hydrated skin on the go.
Cleanse, tone, and hydrate in one step with our #PureGenius 3-in-1 cleanser. This is a MUST for your travel bag this Summer!
Remove dirt, oil, and impurities in one step for a glowing complexion this Summer! Shop the Purity 3-in-one cleanser @Sephora + @Ulta now! #PurityCleanser
Our Philosophy: healthy ingredients promote healthy skin! Our Purity cleanser is packed with smart, vegan ingredients so you glow from within! #LovePhilosophy #Vegan #CrueltyFree
GIVEAWAY! Cleanse, tone, and hydrate in one step with our #PureGenius 3-in-1 cleanser. Tag 2 friends to enter our Summer giveaway to win our best-selling cleanser!
We’re getting rid of clogged pores and uneven skin with @ameliaskin + the 3-in-one Purity cleanser.✨ Remove makeup, cleanse, and hydrate in one easy step. It's #PureGenius Shop now at @Sephora + @Ulta #LovePhilosophy #BouncySkin PhilosophySkincare
Strategy
-
Promote the Purity 3-in-1 cleanser with a new campaign called #PureGenius. The #PureGenius campaign highlights the versatility of the 3-in-one cleanser, shares joyful customer stories, and offers special Summer promotions. The Purity cleanser is the perfect “travel essential” to build excitement for the Summer!
-
The #PureGenius campaign aims to humanize the brand and build a sense of community through the power of storytelling. My content calendar will feature a 50/50 split between stories and products. When you see a diverse range of people using and enjoying the product, you’re more likely to engage with the content and purchase it yourself.
-
Introduce #PureGenius campaign.
Highlight the key benefits of the cleanser / Vegan ingredients (50%)
Share personal stories + promote influencer routines. (50%)
Build up hype/ engagement with a Summer giveaway