See Beyond Campaign
Philips invited radiologist Dr. Boden to attend a portrait photography workshop. He was not told that his subject, Sophie, was a former patient. After a tough recovery, Sophie returned to her career as a professional dancer. In this touching campaign, Sophie shares her story and gratitude to Dr. Boden by revealing the impact of Philips technology. Video below.
See Beyond | Philips
Copywriting Sample:
At Philips, we put people at the heart of everything we do. We innovate through the lens of the human story. Our Spectral CT technology focuses on the needs of patients and healthcare providers, first. Technology is too often the hero of innovation, but we believe people are. Our Spectral CT See Beyond campaign reveals the human story behind healthcare technology.
Our unique portfolio is designed to empathize with the practitioner experience to improve and understand the needs of patient-care delivery. With smart user interfaces, easy-to-use workflow tools, and patient-centered workspaces, our Spectral CT portfolio increases clinical confidence and enables the path to precision care.